Our Marketing & Digital team is made up of creative experts who do everything they can to inspire our customers with innovative marketing measures and to inspire them by constantly developing our platforms, services and processes. The teams are constantly working on identifying and removing obstacles in the customer journey for our international customers. Here, strategies and campaigns are developed, content produced, collaborations concluded and unique solutions implemented for the best possible customer experience.
Brand Marketing
Our Brand Marketing team builds a deep relationship through active communication and interaction with our customers through various channels, creating innovative campaigns and content. The department consists of the Brand Communication & Content Marketing, Retail Marketing, Event Marketing and Brand Cooperations teams, as well as our Media Design team, which takes care of our corporate design and the graphic design of all our campaigns. The touchpoints range from marketing and merchandising measures in our shops to the organisation of events, press relations, newsletter marketing, social media management and the optimisation of our web shop texts.
Online Marketing
The online marketing team addresses potential and existing customers on digital channels and tries to accompany and understand the individual customer journeys to the purchase decision in the best possible way. Specialists take care of performance marketing campaigns in the areas of SEA, marketplaces, affiliate cooperations and social media advertising, as well as organic search and SEO optimisation. The team carries out analyses of customers, markets and market environments in order to make data- and fact-based decisions for the internationalisation strategy and to optimise the country-specific web shop presence.
Digital Customer Experience
The DCX team creates digital services and processes that inspire our customers. Our conceptual designers, developers, UX designers, front-end developers and data analysts optimise our digital platforms based on the customer journey. They develop innovative solutions in terms of design, speed, user-friendliness and personalisation and thus create the best possible customer experience on our digital platforms.
