your ride. our mission.

your ride. our mission.

Pic: Matthias Fritzenwallner | Rider: Mitja Kodric

About us

Blue Tomato is the retailer of choice for those who want to live through their passions. We create opportunities to grow, experience unique moments and new sensations. We live and love everything related to snowboarding, freeskiing, surfing, skateboarding and streetstyle - most importantly, the communities. We have over 30 years of experience and the best product selection for our sports. We always have the right products and services so you can find your own, 'moment of wow' - regardless if you're our customer or colleague.

Key Info

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Years of experience (est. 1988)
Headquarters (Schladming, Graz & Vienna)
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Shops in 9 countries
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team riders
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Languages in the web shop
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Daily web shop visitors
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Office dogs
Blue Tomato is one of the leading stores in Europe in the areas of snowboard, freeski, surf, skateboard and streetstyle.
Pic: Sam Strauss

Our product range has the best selection with over 450,000 items from over 500 brands. These include big names like Burton, Vans, Volcom, Roxy, DC, Billabong, Quiksilver, adidas and Nike. Alongside the big names, you can find up-and-coming brands like RIPNDIP, Kazane, Coal and more online or in any of our over 85 shops in Austria, Germany, Switzerland, Sweden, Finland, The Netherlands, Norway, Belgium and Italy. The web shop is available in 14 different languages and we ship our products worldwide.

Pic: Marcel Lämmerhirt

Blue Tomato keeps a high profile on social media. We use Instagram, YouTube, TikTok and others to stay in contact with the community. We also make sure to keep an ear to the ground with what is happening in each of our sports' core scenes. The Blue Tomato family includes our team riders - some of the biggest names in the snowboard, freeski, surf and skate scenes. They are among the best in the world, with Victor de Le Rue, Anna Gasser, Henrik Harlaut, Marco Kada and Jonas Bachan just to name a few of the Blue Tomato Team. Another way to keep in contact with the scene is through our sponsorship programmes. We sponsor different skate and snowparks across Europe and a variety of events such as Rock A Rail, Blue Tomato Plan P and Red Bull Playstreets. We also organize own event series like the Best Foot Forward Skateboard Tour. All latest news about products, brands, riders and events as well as how to's & trick tips can be found in our blog, the Blue World.

Pic: Sam Strauss

Culture & Brand

Our purpose:
We support the search for powerful experiences by creating opportunities for our customers and employees to live their passions.

Our daily mission as an international boardsports and lifestyle leader is to connect customers and brands. We combine the best selection of products and stories with seamless shopping and our first-hand knowledge to create the best experiences for our customers, partners and employees.

The Blue Tomato corporate culture is built upon the foundations of commitment, respect, development, empowerment, competition and recognition. These values are considered in any decisions made in the company.

Within such frameworks, we support talented and driven employees - people who want to turn their passion into a career. We can offer opportunities to develop and grow within our expanding company.

Our History

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How it all started

Gerfried Schuller sets up the Blue Tomato Snowboard School. In 1988 he was crowned European Champion and also added further six Austrian championship titles to his name. During his racing days, he found himself alongside snowboarding legends such as Peter Bauer, Shaun Palmer, Jeff Brushie and Craig Kelly. As a Burton team rider, Gerfried even surfed pow with Jake Burton from time to time. The school quickly grew and is the foundation of our business. Gerfried's passion for boardsports still drives us to this day.

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Gerry‘s Garage

'Gerry's Garage' - our first retail presence and the most famous garage in the area. It was small, just under 25m², but Gerfried sold everything a snowboarder could wish for. From his mum's garage, he sold snowboards, snowboard boots, bindings, snowwear and streetwear. Riders from all over Austria flocked to the shop as snowboarding became more and more established. Soon we had a scene of our own.

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The first Blue Tomato Shop

In 1994 the first official Blue Tomato Shop evolving from 'Gerry's Garage' opened its doors. For the first time, there was a real snowboard shop in the area. The selection gradually increased, while the reputation grew and grew. The shop sold everything from hard goods, snow and streetwear to cool accessories.

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The first webshop

The massive potential of online trade was recognised early and the first Blue Tomato webshop was launched in 1999. Today we count up to 125,000 daily page visits.

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Blue Tomato Books

We launched our first print catalogue. All our catalogues from 2002 to 2023 at a glance.

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Zumiez Inc.

Blue Tomato is acquired by Zumiez Inc., the leading US-retailer for skate, snow & streetwear.

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Blue Tomato continues to grow

To best serve our customers, we continuously update our online shop and we frequently open new shops across Europe.


Pic: Delia Frohn

Our Headquarters

Blue Tomato has 3 headquarters - one in Schladming, one in Graz and one in Vienna.

Our idyllic Schladming office has around 100 employees. They work in the Accounting & Controlling, Buying, Human Resources, Marketing & Communication, Product Management & Retail Management teams.

Graz has about 200 colleagues in the Distribution Center, Customer Service, Product Information & Media, Projects and Technology teams.

Our Shops

The Blue Tomato Tribe now spans over 85 shops in nine countries - Austria, Germany, Switzerland, Finland, the Netherlands, Norway, Sweden, Italy & Belgium.

Zumiez & Fast Times - the collective of companies

Zumiez Inc. is our parent company. They are the leading retailer for anyone who wants to express themselves through fashion, music, art and culture. Zumiez has over 650 stores in the US and Canada that sell skate, snow and lifestyle goods as well as streetwear. The final piece of the puzzle is Fast Times - our colleagues from Down Under. They offer the best selection of skateboards, streetwear and skate shoes in Australia.